gift shop

It’s Magic!

Baudrillard’s 3rd Order of Hyperreality: There is a reversal between the real and the representation, such that the representation precedes the real, and in fact, produces it. What it produces is “hyperreality”. Baudrillard posits that this has become our dominant way of understanding and experiencing the world.

Living just outside the world’s most popular theme park destinations comes with a special portion of head-scratching hoopla. Many attempts to draw in the tourists that Disney and Universal has already drawn in don’t last more than a month or two. Others manufacture a successful gimmick that enables them to explode and build multiple locations. And sometimes those gimmicks are painful to look at: vibrant reminders that very few of the people surrounding me at any time know anything about the reality of this place where I live. People seldom come here to visit what’s real here: the beautiful cypress swamps or what little is left of “natural Florida”. People come to visit the compounds of hyperreality built by entertainment corporations and to experience having their hard-earned cash magically disappear from their pockets. If one should happen to come out with money still in pocket, one need only remember the obligation to purchase discount souvenirs to take home to those that didn’t merit the full-priced, higher-quality versions. You’ll find at your disposal numerous locations adept at the magic of tourist cash transference available to happily help out.

"Gift Shop", Nikon D800, ISO 1600, f/5.0 at 1/50sec., 28mm

“Gift Shop”, Nikon D800, ISO 1600, f/5.0 at 1/50sec., 28mm

Photographing people, places, pets and ponderings.

Booking family, personal, business and pet portrait sittings throughout Central Florida

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